Internet Marketing Services has been very hot in recent 2 to 3 years in Malaysia. Brands are constantly looking for marketing agency and online marketing consultant to advise them what is the right thing to do and how to run the online viral campaign effectively and achieve higher Return of Investment (ROI).
Internet Marketing Services covers a very broad area namely,
Search Engine Optimization
Search Engine Optimization, commonly known as SEO is a practice to optimize the website content to meet the objective that search engine able to find the web pages when someone search for relevant keywords. SEO is not about only ranking a general keyword as high as possible in search engine such as Google, Yahoo, Bing. A successful SEO campaign will attract lots of traffics via range of keywords. Many SEO company are offering money back guarantee services such that if they fail to rank the keyword they decided, they will refund you. However, this is the sign of no confidence, and often, such company or consultant will be rejected by professional marketer. The reason? Simply because most of the marketing campaigns are not afford to be failed. By the day they refund you the fees, the brand manager or marketing manager has been sacked because of the poor results. Hence, getting a certified SEO Consultant is extremely crucial for anyone to engage the right and professional SEO services.
Search Engine Marketing
Also known as pay per click marketing, is a type of paid advertising by placing relevant ads in search engine, and when someone search a related keywords, such ads will appear for the person to click. The cost of marketing is calculated by clicks. The most popular ads in Malaysia is Google Ads, Facebook Ads, and Yahoo Ads. Pay per click appear to be easy as anyone can start an account and start placing their ads. They are many agency helping client to buy Ads as well. However, many did not get desired results from pay per click campaign. Why? Because they failed to understand that it is the strategy that is important rather than simply buying the ads. Just like you need to design your ads when you put on newspaper, how it should appear, and when to publish the ads, and so on and so on.
Also, they are many agency trying to give you their report instead of reports generated by Google and Facebook. Beware that they overcharge you and provide you with false report, insist on getting original report from Google and Facebook for your ads buying. Hence, engaging the wrong person or Do It Yourself when one do not have sufficient knowledge to do so will just wasting the marketing budget.
Social Media Marketing
Since the boom of the Social Media such as Facebook, Twitter, Linked In, Friendster, MySpace etc, Social Media Marketing or SMM is getting very popular for every individual or company who want to raise awareness. However, many has overlook the risk by getting themselves expose to the social media and lack of professional to handle their Facebook page, Twitter, and so on. There are strategies, and many intelligence needed in getting the social media marketing campaign effective.
Microsite Development
A common practice to run individual campaign. Many brand pay thousands of dollars trying hard to make the website as attractive as possible, and some very fancy. However, successful microsites that meet the objective are not fancy. They are useful and attractive. Microsite development require specific knowledge in the layout design and call to action planning. A normal web designer who does not have business sense will not able to perform the job effectively. So bear in mind that, develop a microsite is an art of marketing, do not fall in the trap of getting the website fancy.
Viral Marketing
Viral Marketing is nothing more than spreading the news human to human in fast speed within a short period. Again, viral marketing involve business sense and deep understanding of online community behavior.
In conclusion, engaging the right party to execute the internet marketing campaign is very crucial.
Do not fall in to the trap of guarantee search engine ranking, because there are more than hundreds of factors that determine the ranking, and no one know about the always evolving search engine algorithm.
Do not fall in the trap of money back guarantee, because it is truly a no confidence sign, and the day you got your money refunded, you will also witness your marketing campaign failed and you just missed the golden timing.
Do not fall into the trap of unethical agency who give you fake reports on ads buying, insist on original report given by Google, Yahoo, and Facebook.
Get a certified and trustworthy professional to get your campaign done right.
